"The brightness of the shops where holly sprigs and berries crackled in the lamp heat of the windows, made pale faces ruddy as they passed. Poulterers' and grocers' trades became a splendid joke: a glorious pageant, with which it was next to impossible to believe that such dull principles as bargain and sale had anything to do."
I love the splendid joke of Christmas in retail. Impossibly busy, we nevertheless find more time than we do at any other part of the year to give recommendations, to have a little human interaction with our customers. And it's glorious. Though we depend on it to pay our rent, it does seem to have less to do with making a buck and more with the pageantry of generosity and abundance. I spend a lot of time in the back office these days, but it's wonderful to have Christmas come along so I get to be a bookseller again.
Here's wishing all of you booksellers a merry and bright season in the store.
For the rest of you: do you have a favorite holiday retail story?